The video above has created a frenzy of curiosity recently on social media platform Youtube. The video has already had over 250,000 views which for its specific nature is a huge amount of plays.
The chorus of the rap goes like this…
“We’re architects oh! With creative flair Re-designing the world, from buildings to chairs It’s a daily grind, but we love what we do A satisfying job giving you a better view”
This is an innovative way of recruiting potential architects along with showcasing exactly why architects are important in a way. Produced by YKK AP America who design, engineer and manufacture fenestration systems, this video is just one of many of its kind to show behind the scenes of different industries.
A video was created in 2012 by an organisation outlining the role of the Marketing department. This video however, did not have the same level of reach as the Architects Rap. This can be plainly put down to the fact that the Marketing video was not as well executed as that of the Architects Rap.
Above is the video link to the marketing video created by Smith Group Marketing. It’s unfortunate that this creation only received around 800views in a year whereas the Architect video has so far raised over 300,000 views in just 2 months.
Are there any industry parody videos you’ve seen? They are becomingly increasingly more popular as organisations try and attract more creative and innovative individuals to the industry the video is advertising. Basically, all these videos act as a form of clever recruiting by showing potential employees that these industries are fun and cool to work in.
With its success, the Architects Rap definitely will turn a few heads of prospective graduates and applicants. But was that the main intention?
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